Social Media Marketing for Lawyers: Understanding the Social Media Lifecycle
Are any of you watching The Firm? It’s a new series on NBC based on the John Grisham best-seller, and continues the story of personal injury lawyer Mitch McDeere after he “escapes” from the big, bad law firm in the original movie and opens his own practice.
It’s a pretty good show, as legal thrillers go. Of course, there are some of the usual legal clichés – like another big, bad law firm burying Mitch’s tiny firm in paperwork to “hide” the smoking gun that will net his client millions.
But the damning memo is eventually discovered, and David bests Goliath once again. Thanks heavens that lawyers love to dig. Nothing like finding that nugget that will enable you to prevail in a suit.
It may surprise you to learn that this same tenacity needs to be applied when it comes to your social media marketing efforts. Ubervu created an interesting infographic outlining the Social Media Lifecycle, broken out into four areas that all need your attention if you are to prevail in your social network law firm marketing efforts. I have blogged about each of these four areas recently:
Monitor: Understand How Consumers Use Social Media to Improve Your Law Firm Marketing Efforts
Analyze: How Google Analytics Can Help Improve Your Law Firm Marketing Website and Blog
Collaborate: Social Media Marketing for Attorneys: How to Create a Winning! Social Media Strategy
Integrate: The Importance of KPI in Marketing & Managing Your Law Practice
Here’s the infographic; start digging!
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