The Content Marketing Tools That Matter for Law Firm Marketing
Last month, I wrote a blog encouraging attorneys to Make Content Marketing a Key Legal Marketing Tactic in 2012 and provided some tips on how to do it.
According to a 2011 study by the Content Marketing Institute, content marketing is growing rapidly, no doubt spurred by Google’s algorithm shift last year that places a much greater emphasis on creating and posting fresh content.
The most popular content marketing tools, according to the survey, include articles, social media, blogs, eNewsletters, case studies and in-person events. This infographic tells the story:
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Stop Wasting Precious Time and Money
Feel like you don’t have time for marketing? Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.
Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan.
After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.
There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm. Click here to download, and start using these proven strategies today!
http://www.therainmakerblog.com/admin/trackback/270816
Great Info-graphic! Not only has Content and Educational marketing been one of our foundational pieces while we integrated social media with our blog, but it also has become such a vital piece in our online marketing campaigns, that this info-graphic solidifies our efforts! With content marketing it's a pre-req of sorts to have social media in your arsenal, or you could be losing precious shares, links, etc...