Law Firm Marketing: B2B or B2C, Attorneys Need to Market P2P

A big reason lawyers tend to shy away from marketing – especially older practitioners – is that their idea of law firm marketing is akin to “hawking their wares.” Today, that approach doesn’t work anyway, so you’re right to shy away from it.

Law firm marketing today is relationship marketing, person-to-person, which social media and relationship marketing author Mari Smith calls “P2P”.  SocialMediaExaminer.com interviewed Mari on why relationship marketing is important for businesses to adapt; in this 8-minute video, Mari explains:

  • Why businesses need listening skills
  • What businesses are doing well in relationship marketing
  • How to let the human side of business come through on social media
  • How to create mutual like relationships
  • The best mix for a successful Facebook strategy
  • How much time you need for a good social media strategy
  • An awesome app to use on your Facebook page
  • How to create customer advocates
  • The best tips to start a relationship marketing campaign

Here’s the video:

 

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