A big reason lawyers tend to shy away from marketing – especially older practitioners – is that their idea of law firm marketing is akin to “hawking their wares.” Today, that approach doesn’t work anyway, so you’re right to shy away from it.
Law firm marketing today is relationship marketing, person-to-person, which social media and relationship marketing author Mari Smith calls “P2P”. SocialMediaExaminer.com interviewed Mari on why relationship marketing is important for businesses to adapt; in this 8-minute video, Mari explains:
- Why businesses need listening skills
- What businesses are doing well in relationship marketing
- How to let the human side of business come through on social media
- How to create mutual like relationships
- The best mix for a successful Facebook strategy
- How much time you need for a good social media strategy
- An awesome app to use on your Facebook page
- How to create customer advocates
- The best tips to start a relationship marketing campaign
Here’s the video:
Newly released! Rainmaker in a Box: Volume 2 includes:
8 Proven Steps for More & Better Referrals
Discover the proven step-by-step system used to double your referrals from current and former clients and how to build a network of strategic referral partners. Top attorneys have used this exact system to double their referrals in 6 months or less!
7 Strategies to Recession Proof Your Law Firm
Watch and learn as I walk you through the specific strategies top lawyers are using to increase their revenues in this tough economy-and it doesn’t include reducing their fees!
6 Keys to Unlocking the Secrets of Social Media
Social media has emerged as the fastest way to build a massive platform of prospects! I pull back the curtain and let you in on little known secrets of how attorneys are generating dozens of leads every month from social media.
5 Core Components for Highly Successful Websites & Blogs
My interview with nationally recognized personal injury attorney John Bisnar on how his law firm uses search engine optimization and internet marketing to drive tens of thousands of unique visitors every month to his 30 websites and 10 blogs. Discover proven techniques for converting website visitors into paying clients.
Data DVD: Includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you experience these information-packed DVDs!
Click to order Rainmaker in a Box: Volume 2 now!