YouTube’s new redesigned homepages for users and Channel layouts for content providers has made it easier than ever for attorneys to leverage their expertise for lead generation. 

There’s no question about the explosive popularity of YouTube:

  • Over 4 billion videos are viewed a day
  • Over 800 million unique users visit YouTube each month
  • Over 3 billion hours of video are watched each month on YouTube
  • More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
  • 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter every minute

You can quickly create your Channel page and upload your videos under both a Featured and a Videos tab. If you want to incorporate more content that you feel would be of interest to your viewers (I recommend it), there is a Feed tab that lets you do this. 

Here’s how streamlined you can make your Channel page now:

The “Subscribe” button is prominently featured next to your channel name, so people can be alerted when you upload something new. You can also now link to your Google + Page as well as Facebook and Twitter accounts.

Looking for more YouTube tips? Check out these previous posts:

Social Media Marketing for Attorneys: How to Create Your Own YouTube TV Channel

Social Media Marketing for Attorneys: Why You Need to YouTube & How To Get Started

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