Internet Marketing for Attorneys: Taking the Mystery Out of SEO

When you hear the words law firm Internet marketing, you will most certainly also hear the term “search engine optimization”. But what does it mean? 

More importantly, how does it affect your law firm Internet marketing efforts?

Put simply, search engine optimization (SEO) is the most basic tool used by law firm Internet marketers and web masters to increase the number of people who visit your website, landing page, blog, etc.

The first thing you should know about SEO is that your website must appeal to both people and search engines. If you remember to keep these two in balance, not only will potential clients come to your site, they are more likely to spend time there learning about why your firm is the best choice to meet their legal needs.

A well-designed web site will appeal to search engine “spiders,” which are the part of the search engine that crawls the Internet in search of websites that match the search words and phrases that someone has typed into the search box.

If your site is a good match for the viewer’s search terms, your site will appear in that person’s search results.

Different search engines look for different things. Some things they all have in common is that they like popular, well-organized sites that make it easy to find the search words and phrases.  This infographic does a good job of breaking down the elements you need for good SEO:


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