Social Media for Attorneys: How Social Media Affects SEO

I am speaking today at the Arizona Bar’s 2012 Minority Bar Convention on Demystifying the Secrets of Social Media for Attorneys: Facebook, Linkedin, and Twitter.

Social media is increasingly being integrated into search engine results, and clearly needs to be part of your law firm marketing SEO strategy. Here are some tips on how to boost your law firm marketing SEO with social media:

Select SEO-friendly names. When you set up your social media accounts, think of what your prospects would use to search for you, and use the most relevant term(s).

Keep it professional. When you’re using any social network to further your business goals, be sure you keep it professional and relevant. Post about things that are top-of-mind to your prospects, using relevant keywords.

Link. Put links to your websites and blogs in your social media profiles. Include links to topical blog posts and promote on your social media networks, which will drive more traffic to your website and/or blog, thus helping your SEO.

Promote. Add social share buttons to your websites and blogs and ask people to follow you. Be sure to link to all your social media accounts from your email signature.

Here is an insightful infographic to help you understand how social media affects SEO:


+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

To get your complimentary copy online, click here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

 

 

Trackbacks (0) Links to blogs that reference this article Trackback URL
http://www.therainmakerblog.com/admin/trackback/275943
Comments (0) Read through and enter the discussion with the form at the end
Post A Comment / Question Use this form to add a comment to this entry.







Remember personal info?
Send To A Friend Use this form to send this entry to a friend via email.