The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Great post at BusinessInsider.com yesterday on unlocking the true potential of LinkedIn. Steve Kovach props up the hood on LinkedIn and shares some of his favorite tips and tricks for getting the most out of this uber-popular business networking site:

LinkedIn Today – LinkedIn Today is a daily digest of news and links from content people are sharing on the site. Scanning this can provide you with some great ideas for your own content generation needs, and your posts may even show up here. Access it from the News tab on your home page.

LinkedIn Signal – build new connections by seeing who is talking about news in your practice area by switching the search bar on your LinkedIn page to “Updates”. Narrow your search by region, company, etc. by checking off the boxes on the left.

Sync with Twitter -- you can sync your Twitter account to your LinkedIn status feed by going to Settings > Profile > Manage Your Twitter Settings.

Add Apps to Profile – you probably already know about JD Supra’s Legal Updates app and Martindale’s Lawyer Ratings app, but there are other apps you can add to your profile that allow you to link with your blog, share presentations, etc. 

Hire Someone – a majority of the Fortune 500 turn to LinkedIn to look for new hires, and you can too at the corporate recruiting page.

Optimize Your Profile – when you create your profile, LinkedIn gives you a default URL with lots of numbers and letters. You can customize your profile (www.linkedin.com/in/stephenfairley), which helps Google bring your name up in search results. To do this, go to your edit profile page and scroll to the "Public Profile" section. Click "Edit" next to the URL to choose a new one.

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Join Stephen at Avvocating 2012: Legal Marketing in the Era of Social Media on May 3-4

If you are continuing to struggle in your practice trying to attract new and/or better clients, do yourself a favor and register for the May 3-4 Avvocating Conference in Seattle. 

The conference is themed, Legal Marketing in the Era of Social Media and has an agenda packed with relevant instruction for attorneys who want to learn about law firm marketing for lead generation and reputation management.

Avvo has brought together leading national experts in the fields of social media, SEO, pay-per-click advertising, website analytics and more, as well as practicing attorneys using social media marketing who will share what is working for their practices. Avvo’s General Counsel will also provide a one-hour CLE credited session on Social Media and Attorney Advertising Rules: Ethical Issues.

I will be presenting the closing keynote address, The Lifestyle Law Firm: Lead Generation, Lead Conversion, and Client Retention Strategies for Attorneys, and I will be sharing some secrets for success that I have gained from consulting and training over 8,000 attorneys over the past decade in law firm marketing best practices.

The 2012 Avvocating Conference will be held May 3 and 4 at the Bell Harbor Conference Center in Seattle. Cost for the two-day conference is $625 per person. You can get a $100 discount by using the promo code “Rainmaker” when you register at the Avvocating Conference website.