The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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If you believe the latest Internet statistics regarding online video viewership, you might think that most Americans are spending a lot of time watching online videos.

And you would be right.

According to comScore Video Metrix data, 181 million U.S. Internet users watched 37 Billion online videos last month (April 2012). This equates to 84.5 percent of the U.S. Internet audience who viewed online video. 

The lion’s share of the video viewing happened on YouTube, which is owned by Google. The average viewer watched almost 22 hours of online video content! 

So are you using video on your website or in your blog? If not, why not? 

It’s easy to get started with an inexpensive video camera (research shows that viewers will tolerate amateur picture quality, but audio has to be clear), or by hiring a local high school or community college film student to shoot and edit your video. 

Take the top 10 questions you routinely get from clients and create a 1-3 minute video where you answer each one. Be sure to include graphic calls to action with your contact information.

Set up your own page on YouTube and upload your videos, a new one every 2 weeks. Tag them with your keywords in the “Info” section under the video. Here’s a YouTube video that shows you how to set up a YouTube Channel.

No hard-sell! People care about your content – use education marketing to sell them.

Show your personality and let viewers see that you are real.

Transcribe the content of your video under the “Info” tab below each video.

That’s it! You’ve just created an exceptionally powerful marketing and SEO tool for your law firm marketing arsenal.

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