A new study out last week from Bitly, a link sharing and analytics website, takes a detailed look at how content propagates through social networks and how when a link is posted affects the number of clicks it receives.
The findings from the Bitly study for Facebook, Twitter and Tumblr posts reveal the best – and worst – times for posting on those three sites (times noted are ET):
The key takeaway from this study is that each social network has its own culture and behavior patterns, and being aware of these can help you publish your content at the right time to reach the most people.
For more information on optimal posting times, see my previous posts on Social Media for Lawyers: When Is The Best Time to Post on Facebook and Twitter? and Law Firm Marketing: When Is the Best Time to Post to Your Blog?