Overall, women today account for 85% of all consumer purchases including everything from autos to health care:
- 91% of New Homes
- 92% Vacations
- 80% Healthcare
- 89% Bank Accounts
- 93% Food
- 93 % OTC Pharmaceuticals
- 66% PCs
- 65% New Cars
American women spend about $5 trillion annually, over half the U.S. GDP.
According to Karen Vogel of The Women’s Congress, “Wealthy boomer women are the marquee players in our country’s culture and commerce. They are educated, have a high income, and make 95 percent of the purchase decisions for their households.”
Marketing successfully to women is all about forming a relationship, according to the experts. Participating in blogging and social media is a great place to start.
BlogHer, Inc., the premium cross-platform media network and publisher for women, recently published this infographic about the blogging and Internet habits of women: