Learn New Strategies for Lead Generation, Internet & Social Media Marketing at California Solo & Small Firm Summit, June 21-23
This Thursday, June 14, is the pre-registration deadline for the upcoming California Solo & Small Firm Summit on June 21-23 at the Renaissance Long Beach Hotel.
You can register online now by visiting The State Bar of California’s Solo & Small Firm Summit home page.
Competition is stiffer than ever before for solos and small firms, with the rise of online legal services providers and larger firms taking on smaller clients in a strained economy. Learn what you need to know to compete using proven lead generation strategies, Internet and social media marketing.
I will be making four presentations during the Summit:
Thursday, June 21, 11:30 a.m. -- Building the “Lifestyle Law Firm”™: Lead Generation, Lead Conversion and Client Retention Strategies of Top Rainmakers
There are 3 key areas attorneys must focus on to build a “lifestyle law firm”: 1) lead generation–attracting more qualified clients; 2) lead conversation–converting more prospects into paying clients; and 3) client retention— doing excellent work so you can get repeat business and repeat referrals. This session will forever change the way you look at converting prospects into paying clients.
Thursday, June 21, 5 p.m. -- Secrets of Internet Marketing “They” Don’t Want You To Know: Search Engine Optimization for Attorneys
Over 95% of law firms have a website, yet most of them have never generated a significant amount of revenue from their website – in spite of spending substantial amounts on it! In this critical session you will discover the inside truth about search engine optimization, how to get your website on the 1st page of Google, and critical website conversion strategies.
Friday, June 22, 8:30 a.m. -- Law Firm Marketing Strategies in a Social Media World, Part 1: Connecting with Clients, Prospects and Referral Sources
Social media is one of the fastest growing areas where attorneys can generate high quality leads and build relationships with potential referral sources. Learn the “Rainmaker Social Media Blueprint” for connecting with clients, prospects and referral sources on LinkedIn, Facebook, and Twitter.
Friday, June 22, 11 a.m. -- Law Firm Marketing Strategies in a Social Media World, Part 2: Using Video, Legal Directories, Landing Pages, and Blogs
In Part 2, I will cover how attorneys are using video to convert more browsers into buyers, effective use of legal directories, why landing pages are critical to your success, and how to use your blog to drive leads and develop more business.
You can register online by visiting The State Bar of California’s Solo & Small Firm Summit home page or call 415-563-2508 for more information.
If you’re wishing you could be in Long Beach for this conference, don’t worry – we cover all these subjects and more at our two-day law firm marketing boot camp, The Rainmaker Retreat! You can visit www.RainmakerRetreat.com to learn more and sign up for one of these upcoming sessions:
July 27-28, 2012 – San Francisco, CA
August 24-25, 2012 – Las Vegas, NV
September 14-14, 2012 – Orange County, CA
New Webinar: How to Attract Clients in Today’s Marketing Jungle
When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.
In his new one-hour webinar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:
- How to target market to get your ideal client
- Why your firm is not getting more referrals and how to change it
- How to select the right marketing tools that will work for your practice and personality
- Effective online and offline marketing strategies
- How to create a financial plan to fund your marketing budget
- The 5 critical components of a Marketing Action Plan (MAP)
- 4 ways to create a unique competitive advantage
- What is critical to have in place today’s hyper-competitive online focused marketplace
This FREE webinar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.
Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle webinar.