Mobile Now #1 Way We Check Email; Here's How to Make Your Emails Mobile-Friendly
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Email marketing services company Litmus took an in-depth look at their aggregated email analytics (1 billion+ emails delivered) and found that mobile has now overtaken desktop and webmail in overall email opens.
In an amazingly quick turn of events, Litmus found an 80% increase in just six months for email opens on mobile devices.
What that means: your law firm email marketing better be optimized for mobile devices. Specifically for iPhone and iPad, which dominated with 80% of mobile opens performed on these devices.
Here are some tips for mobilizing your email marketing:
Measurement. Do you know what percentage of your audience is viewing your email on a mobile device? You need to gather that information from your email open analytics; if your email marketer doesn’t provide this information, there are inexpensive tools (including those from Litmus) that will measure your opens for device information.
Subject line. Mobile devices usually cut the subject line to 15 characters, so be precise!
Intro. Your first paragraph of content is prime real estate when it comes to viewing on a mobile device, so maximize your messaging here.
Content. Make it short, concise, clear, brief and with an articulate call to action.
Timing. Studies show most people view email on their mobile devices toward the end of the week – Friday, Saturday and Sunday.
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