Pew Internet Study Finds Majority of Americans 65+ Now Online

Posted on June 10, 2012 by Stephen Fairley

For law firms that target seniors – whether you have an estate planning practice or a growing niche in elder law – comes affirmation of why Internet and social media marketing should be a staple in your law firm marketing plan.

According to a new study by Pew Internet & American Life Project:

  • 53% of American adults 65+ use the Internet or email
  • 70% of online Americans 65+ use the Internet every day
  • 86% of online Americans 65+ use email
  • 69% of Americans 65+ own a cell phone
  • 34% of Americans 65+ participate in social media

Whatever the reasons, it is clear that seniors are increasing their time spent on the Internet in growing numbers – great news for law firms that serve seniors who can now reach prospects with targeted messaging better and cheaper.

 

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