Fast on the heels of Google+ Local’s integration of Zagat reviews and review system into Google search results comes an announcement from #2 search engine Bing that it is adding significantly more Yelp review data into its search results pages.
For those unawares, Yelp.com is a leading online resource for consumer reviews of local restaurants and businesses. Bing said that, “With this increased integration, Bing can offer fresher and more reliable reviews so you can do more in your local area.”
It is clear that garnering client reviews is going to be crucial for your SEO efforts, and obtaining those reviews all stems from your ability to micro-manage the client experience. There are four keys to doing this, which I go into extensively during every Rainmaker Retreat:
- Standardize the Workflow Process
- Train Your People to Work the System
- Trust Your System
- Start by Focusing on the Client’s Experience of Your Law Firm
At a Rainmaker Retreat, you’ll not only learn about how to structure your firm to create great client experiences, you’ll also gain invaluable knowledge on how to develop the 7 critical systems every successful law firm needs, how to create law firm marketing strategies in a social media world and advanced search engine optimization strategies for attorneys.
You can visit www.RainmakerRetreat.com to learn more and sign up for one of these upcoming sessions:
July 27-28, 2012 – San Francisco, CA
August 24-25, 2012 – Las Vegas, NV
September 14-14, 2012 – Orange County, CA