The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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In the “old days” of website development (say, 5-6 years ago!), creating web forms (sign-ups, surveys, registration forms, etc.) for your website used to take a lot of effort by skilled (and well-paid) developers. Today, you can add essential functions to your site via free or low-cost resources that are easily found on the Internet. 

Google Docs – offers a simple form generator that allows you to add surveys or sign-up forms to your site, an essential tool for gathering prospect’s email information for direct marketing. Once you create a form, Google Docs ties it to a spreadsheet and summary so you can track responses. Free.

Wufoo – also an easy way to create forms and way more customizable than Google Docs, you can embed a bit of code that this site generates for you to have your forms appear on your site, or just leave them on Wufoo. This site notifies you via email when you receive responses, and houses all your data in an easy-to-read database that generates simple reports. Free for up to three forms; after that, you pay a small monthly fee.

Formsite – the drag-and-drop editor makes creating forms a breeze, and Formsite offers you up to 50 items per form. Free for up to five forms.

Icebrrg – if you want to integrate forms seamlessly into your own website, this site lets you do it by providing forms that are rendered in HTML. Free for up to three forms; monthly fees apply for more.

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Stop Wasting Precious Time and Money

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

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After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

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