Firms That Post Blogs to Social Media Get 50% More Leads

Posted on July 23, 2012 by Stephen Fairley

If you’ve ever attended a Rainmaker Retreat, you know how much we talk about using a law firm marketing blog as the hub of your online marketing efforts, and the importance of publishing your blog content to your social media sites.

Now, new research from inbound marketer HubSpot shows that firms that follow this strategy generate 50% more leads than firms that don’t. 

In addition, the study found that firms that used a social media publishing tool to schedule their posts had three times as many leads as those that didn’t.

To maximize your blog’s effectiveness, HubSpot recommends:

  • Optimizing blog titles and content with keywords prospects use to search for your services.
  • Create “tweetable nuggets” in your posts that your readers can easily retweet.
  • Include social share buttons on your blog.
  • Publish at a time that garners the most engagement from your followers.

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Will - July 25, 2012 11:36 AM

Great post Stephen,

To add to your post, some tools that enable auto-publishing that determine "optimal times" to tweet would be:

- timely.is
- hootsuite.com's "hootlet" chrome extension
and Bufferapp.com

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