How and Why to Use QR Codes for Law Firm Marketing

Posted on July 5, 2012 by Stephen Fairley

QR (for “Quick Response”) Codes aren’t just for coupons or price checks anymore. They are a growing way marketers are communicating with customers and prospects. In fact, mobile barcode solution provider ScanLife recently reported that scans of QR codes by consumers increased by 157% in Q1 2012 over Q1 2011 and here’s how that usage breaks out demographically:

Attorneys can use QR codes in a number of innovative ways, including have them printed on the back of your business card, your print marketing materials, even your website and blog. Your QR code could then direct users to a special web page offering a free consultation, e-book download or free report. Insert QR codes into your free e-book directing prospects to your website or videos of you expounding more on the e-book topic.

QR codes can also be used to store your contact information on someone’s smartphone or even to provide directions to your office. You can use a QR code to link to an informational video that is optimized for mobile so prospects can view it easily from their phones. 

You can generate your QR codes for free at http://qrcode.kaywa.com/ or http://www.qrstuff.com/. 

Check mine out now (if you don't have a QR Code scanner on your iPhone or Android, you can download them for free from your app store):

 

 

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