Would Susan Boyle have become the worldwide sensation she became without the Internet? Undoubtedly not.
The video of her debut performance on Britain’s Got Talent a few years ago was posted on YouTube and received over 53 million views in just 12 months. Her debut album in 2010 shot to #1 in the UK and the U.S., making it the best-selling debut in history.
And that, in a nutshell, is the power of viral marketing.
Not many of us have the talent of a Susan Boyle. But there are a few things you can do to market your practice in a viral fashion:
Video. With the proliferation of cheap video technology, it’s really inexpensive to promote your services with video and post on YouTube, Vimeo or other Internet sites as well as on your own website.
E-book. A good eBook full of useful information will not only keep people returning to your website, it will also furnish you with an opportunity to gather email addresses for your law firm marketing database.
E-newsletter. Creating an e-newsletter and encouraging people to sign up via your website lets you establish a direct dialog with your prospects and clients and, if it contains interesting and useful information, they may pass it along to others and help you spread your marketing message.
FREE Rainmaker Retreat Preview DVD – Learn Before You Go!
If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.
Upcoming dates for the Rainmaker Retreat include:
August 24-25, 2012 – Las Vegas, NV
September 14-15, 2012 – Orange County, CA
October 5-6, 2012 – Orlando, FL
Instead of us telling you how these 2 days will transform your practice, listen to your peers describe their experiences in their own words by clicking here to order your complimentary DVD right now.