A new study out from LexixNexis® and Vizibility® on the Use of Social Media in Legal Marketing shows that small firms are leading the way when it comes to utilizing social media for law firm marketing, preferring LinkedIn and blogs over all other social media tools.
The survey queried firms of all sizes, from solos to large firms of 500+ attorneys to determine how those firms are currently using social media and what they plan to do in the future. It found that 91 percent of firms with fewer than 5 lawyers already use some form of social media, with 76 percent of those using social media for lead generation. By contrast, 86 percent of large firms say they already use social media, but only 47 percent of large firms said they use it for lead generation.
Another interesting takeaway from the survey was how many attorneys have complete and updated profiles on leading social media sites. For LinkedIn, 59 percent of small firms said they were active while only 19 percent of all responding firms indicated involvement in the leading business social network. Small firms seem to dominate social media network engagement, with 44 percent claiming a presence on Facebook (vs. 13 percent of all firms) and 42 percent on Twitter (vs. 12 percent overall).
In May, I reported on research prepared for LexisNexis by The Research Intelligence Group showing that 76 percent of adult consumers looking for a lawyer used online resources at some point during the search process. Clearly, small firms and solos are getting the message about the importance of being online where prospects can find them.
You can download this latest report by clicking on this link: Use of Social Media in Legal Marketing.