The American Bar Association’s 2012 Legal Technology Survey finds that half of small firms (2-9 attorneys) and 53.3 percent of solos that have blogs report signing new clients as a result of their blogging efforts, either directly or via referral.
This rate significantly outpaces the results that large firms (100-499) attorneys experience, which was still impressive at 40 percent reporting new business from blogs.
With this rate of success, then, you have to wonder why only 12.2 percent of small firms and solos report having a blog. If there was ever a case of “first to market reaps the rewards,” it can be found in this ABA report.
On the technology front, the use of tablet computers doubled in the past year among attorneys, going from 15 percent in 2011 to 33 percent in 2012. Even though attorneys generally lag behind in the use of technology, smartphone usage is growing with the iPhone gaining and the Blackberry losing ground.
Solos and small firms also lead the way when it comes to utilizing cloud computing, with 26 percent reporting such usage versus only 15 percent of lawyers in large firms.
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One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In a report on the influence of blogs, eMarketer.com found that 51% of Internet users in the U.S. (that’s over 91 million people) read blogs, and they project that usage will go to 60% (150 million) in the next four years!
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