How to Market to Boomers, The Most Valuable Generation
A new study out from Nielsen calls baby boomers the “most valuable generation” because they will control 70 percent of the disposable income in the U.S. in the next five years.
There are currently 80 million boomers – those born between 1946 and 1964 – in the U.S. today and the number of Americans 50+ is projected to grow by 34 percent by 2030. That means that within 20 years, half of Americans will be over the age of 50.
Boomers are also driving the growth of social networking – their usage has doubled to 42 percent in the past year. Currently, Nielsen reports that 53 percent of boomers are on Facebook and they use business-related social sites like LinkedIn at a much higher rate than the average American consumer.
Not surprisingly, the reason behind this (according to Nielsen) is that boomers use technology as a way to stay perpetually young. But you would be wrong to lump all boomers into one broad category.
For example, leading edge boomers (born 1946-55) are pre-retirement or have already retired. Trailing edge boomers (born 1956-64) are still working and earning. If you are an estate planning attorney, you would likely market your services differently to these two segments of the boomer population.
Boomers continue to be the “me” generation, and have become jaded to mass marketing – one of the reasons their use of social media is so high and growing. They now seek more personalization and customization, which places an increased demand on attorneys to personalize their law firm marketing communications with tools like e-newsletters, blogs and social media messaging.
For boomers, you have to always be answering the question, “What’s in it for me?”
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Learn About Internet Marketing for Lawyers at August 8 Phoenix Legal Networking Group
Having an Internet presence is a must for attorneys who want to effectively market and grow their firms. But how do you know you are going about it the right way?
It should be no secret that the Internet is one of the most cost effective lead sources for attorneys today. Even if a portion of your client base includes referrals, you can be sure that they are checking you out on the Web before they give you a call.
At the August 8 Phoenix Legal Networking Group meeting, you can learn how top law firms are using the Internet, search engine optimization, their websites and blogs to find more and better clients for their law firms.
Come join us and discover:
- 2 critical keys to getting your website on the front page of Google
- 3 most important goals of your website & blog
- The “secret weapon” of Internet marketing for law firms
- How to avoid the most common pitfalls and mistakes attorneys make with their websites
Date: Wednesday, August 8; 5:30-7:30 pm (5:30-6:45pm Networking, 6:45-7:30 pm Seminar)
Location: Grimaldi’s (Rockefeller Room), Old Town Scottsdale, 4000 N. Scottsdale Rd., Scottsdale, AZ 85251
Speaker: Stephen Fairley, CEO of The Rainmaker Institute
Cost: $35. This covers drinks, hors d’oeurves, the networking event and the seminar.
Dress: Business Casual
Sponsors: Attorney at Law Magazine and The Rainmaker Institute, LLC
Register online now for the August 8 meeting of the Phoenix Legal Networking Group.
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