If You Lack a Mobile Website, You're Turning Prospects Away
If your law firm doesn’t have a mobile website, chances are very good that you are turning potential clients away.
How do I know this? The latest Pew Internet study showed that half of Americans own a smartphone and 90% of them use it to check email and surf the Web. And that’s just on smartphones; it doesn’t count those who use tablets.
It is especially critical for your law firm to have a mobile website if your area of practice relies on people who need an attorney NOW – personal injury attorneys, DUI lawyers, bankruptcy attorneys, criminal law and even family law practitioners.
Someone gets into an accident, gets pulled over for DUI, or has a spouse who is violating child custody rules and they want to find a lawyer right this minute. If they search online and your site is not optimized to show up on mobile devices, you have just missed an opportunity to get a new client.
Here are some tips for mobilizing your current law firm website:
Make sure all your firm’s critical information is displayed first in easy-to-read text; a phone number and email address is key.
Be sure your mobile site includes all your relevant keywords on the first page.
Don’t have Flash or video on your mobile site; it takes longer to load.
Make navigation simple and don’t feature PDFs or other documents readers have to download; have all your information readily available at their fingertips.
You don’t need to have all the functionality of your regular website on your mobile site; just the basics and an easy way for people to reach you.
There are several mobile website building tools out there, including WordPress, bMobilized.com and others. It can cost you as little as $5/mo. for a mobile site – a tiny price to pay for ensuring every prospect can find you.
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