The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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There are eight basic SEO elements that should remain consistent on your website to achieve a high Google rank, no matter how many times Google tweaks its search algorithms – which it does at least once a day!

Summarized, here are the rules of the road to higher rankings:

Basic keyword SEO rules – including your target keywords in your URLs, meta tags, titles and descriptions as well as in your page content.

High quality inbound links – creating high quality, unique content that others will want to link to and reference can have a huge impact on your website ranking.

Authority – build authority for your site through participation in social media, providing commentary and links to other authoritative sources in your space and quality inbound link building.

Quality user experience – Google rewards sites that are well designed, easy to navigate, load quickly and keep visitors engaged (low bounce rates).

Fresh content – creating new content and updating old content regularly boosts authority and news ranking.

Content diversity – Google prefers diversity in format and content, so include photos, videos and presentations wherever possible.

Feedback – syndicate, promote and provide people with an easy way to share feedback via a blog hosted or linked to your website.

Browser compatibility – your site needs to be compatible with the latest browser versions, including mobile.

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FREE Law Firm Marketing Strategy Session with a Rainmaker Advisor

Having an Internet presence is a must for attorneys who want to effectively market and grow their firms. 

It should be no secret that the Internet is one of the most cost effective lead sources for attorneys today. Even if a portion of your client base includes referrals, you can be sure that they are checking you out on the Web before they give you a call.

But how do you know you are going about it the right way?

Please give us a call at 888-588-5891 or click here to sign up for a free one-on-one Strategy Session with a Rainmaker Advisor who will listen to your specific marketing challenges. 

The Rainmaker Advisors are hand-picked and trained to identify marketing strategies that you can implement to grow your practice.