Marketing is simply building a relationship with prospects that tell them who you are, who you help, and why you are different. It isn't rocket science, but it does require using proven strategies and tactics to achieve optimum results.
For example, any time you present a law firm marketing message, remember to follow the Rule of the Four C's:
Rule 1. Communicate at the point of need. Your message must answer a need or it fails to motivate prospects to take action. Create a sense of urgency that must be relieved. Make prospects realize a need for your product or service, and then communicate your message in professional, yet clear and compelling manner.
Rule 2: Consistency. Never assume that you've gotten a message across by offering a single message only once. Repetition is a vital part of putting your marketing message at the front of peoples' minds. If you fail to be consistent, you confuse people and muddle your marketing message.
Rule 3: Concise. Brevity pays off and makes your marketing strategies memorable. People don't listen to convoluted messages attentively; even if you know it's important, they may not hear it. It's not how much you say that's most important. It's how much of what you say is grasped and retained.
Rule 4: Contagious. Your marketing message must be a contagious one. If your message isn't contagious, it's going to get lost in the crowd. Building a contagious energy is at the heart of good marketing.
Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line
At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!
It’s more than just money or achieving a million dollars in revenue.
It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.
In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all while managing a very successful, multimillion dollar law firm!
You will receive either a CD or MP3 recording, plus we will email you a PDF transcript of the interview.
This interview will help you discover:
- The difference between a law practice and a business
- How to identify superstar employees to help you run your business
- The difference between an Office Manager and a Business Manager
- The 7 essential systems your firm must have & how to implement them
- How to micromanage the client experience
- Critical keys to success
- And much more!
Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.