My post Friday on Law Firm Marketing Survey Finds More Attorneys Engaged in Digital Marketing explored the key findings from the Avvo/LexBlog 2012 Legal Marketing Survey Report.
Today we look at the ways law firm marketing has changed over the past five years, from that same report, based on what lawyers responding to the survey said:
Law firm marketing has moved online and a majority of attorneys want (and need) to learn more about SEO and social media.
Most lawyers now believe they need an online presence to be viewed favorably by peers and clients.
The low cost of digital marketing has leveled the playing field, making it more affordable for all attorneys to participate, which in turn has ratcheted up the level of competition.
Yellow Pages are irrelevant today and print media spend has declined dramatically.
Bar associations are in chaos over the new rules and regulations needed to adapt to new media channels, leading to confusion among practitioners.
Clients are smarter and are doing more of their own research online.
Traditional firms and older attorneys are adapting to the online world.
Overall, attorneys feel overwhelmed by the plethora of different online marketing tools.
Focusing on online marketing makes it harder to develop personal connections.
Mobile is a platform attorneys cannot afford to ignore.
When lawyers were asked what they most wanted to learn about when it comes to legal marketing, the top two subjects of interest were SEO and social media.
We spend a lot of time on these two areas in our two-day law firm marketing boot camp, the Rainmaker Retreat – to get a sneak peak behind the curtain of what happens at a Rainmaker Retreat, see below.
New Webinar: How to Attract Clients in Today’s Marketing Jungle
When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.
In his new one-hour webinar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:
- How to target market to get your ideal client
- Why your firm is not getting more referrals and how to change it
- How to select the right marketing tools that will work for your practice and personality
- Effective online and offline marketing strategies
- How to create a financial plan to fund your marketing budget
- The 5 critical components of a Marketing Action Plan (MAP)
- 4 ways to create a unique competitive advantage
- What is critical to have in place today’s hyper-competitive online focused marketplace
This FREE webinar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.
Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle webinar.