Prospects for your services will use certain words to search for what they want. Knowing what those words are – and using them throughout your site in content as well as in paid search campaigns and social media marketing -- is the key to driving targeted traffic to your site.
Pay Per Click (PPC) marketing is probably the most important development in advertising in the past decade. Never before has it been possible to spend so little to have new, precisely targeted clients coming to your website within minutes.
However, if all your competitors are using the same keywords to target prospects, you don’t need to add your voice to that fray. Talk to your prospects and clients and find out what words and phrases they use to look for a lawyer in your practice area. Research those keywords and find out how many other people use them, then make a list of 20 to 30 words and phrases to use in your PPC campaign.
This infographic shows the current Cost Per Click (CPC) for various legal categories:
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