When it comes to real estate, we all know it’s about “location, location, location.” If your practice depends on geographically local clientele (most do), when it comes to Internet search, the rules are the same – you want to be easily found.
Optimizing your website for local search is critical because search engines like Google have become one of the main ways people find products and services. To capitalize on this, the content on your website needs to be optimized for local search. Here’s how:
Geographical content. Include your physical address, maps and the town names in the area you serve. Add geographical meta tags in the head section of your web pages by using this handy Geo Tag Tool.
Use local keywords. Add a location to your product or service keywords. For example, if you are an estate planning attorney in Toledo, use “Toledo estate planning attorney” instead of just “estate planning attorney”.
Build a community-focused blog. Have your law firm marketing blog focus on events and activities that are happening in the communities you serve. Tie local news into posts that are relevant to your services.
Get locals to contribute. Find other non-competitive businesses that serve your same market and invite them to contribute content to your blog. Feature local clients in success story videos and post them on your website.
Use rich snippets. Rich snippets are pieces of code imbedded in your site that help users find your site when it references a location. Google provides a good rich snippet tutorial that will tell you what you need to know to integrate this technology into your site and blog.
FREE Law Firm Marketing Strategy Session with a Rainmaker Advisor
It should be no secret that the Internet is one of the most cost effective lead sources for attorneys today. Even if a portion of your client base includes referrals, you can be sure that they are checking you out on the Web before they give you a call.
But how do you know you are going about it the right way?
Please give us a call at 888-588-5891 or click here to sign up for a free one-on-one Strategy Session with a Rainmaker Advisor who will listen to your specific marketing challenges. The Rainmaker Advisors are hand-picked and trained to identify marketing strategies that you can implement to grow your practice.