The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Law firm marketing is a competitive business. And there are many reasons why certain law firms fail to thrive or even survive.

However, in working with more than 8,000 attorneys over the years, I’ve discovered that there are essentially 3 main reasons why attorneys succeed in growing their practices:

Time.
 Attorneys who succeed in marketing and growing their firms dedicate time to law firm marketing.  It may not always be their time, but they have someone who tends to the knitting day in and day out.  They know that the world is full of lawyers who don’t take the time to market themselves – and they use this to their advantage consistently. 

Systems. 
Firms that excel in legal marketing have systems in place to run, monitor and measure their law firm marketing programs.  By leveraging technology, there are several simple systems attorneys can use to create a “lifestyle practice”—a practice that supports the lifestyle you want to lead, rather than one that dominates your life.

Strategy. 
Legal marketing gurus know that a comprehensive strategy to grow your law firm is essential to your long-term success. Otherwise, you and your team lack direction.  When you use a proven legal marketing strategy that consistently produces results, you can then set up legal marketing systems that, in turn, free up your time while increasing your client base, thereby increasing your revenue.

Learn how to do all of this by attending a Rainmaker Retreat, our two-day law firm marketing boot camp.  
The Rainmaker Retreat dates for Fall are:

October 5-6, 2012 – Orlando, FL

October 26-27, 2012 – Scottsdale, AZ

November 16-17, 2012 – New York City, NY

We offer special discounts for two or more people attending from the same firm.

Registration information is available by visiting the Rainmaker Retreat website, www.RainmakerRetreat.com or by calling 888-588-5891.

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Stop Wasting Precious Time and Money!

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan. 

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

Click here to download, and start using these proven strategies today!