The LexisNexis® Martindale-Hubbell® Attorney Selection Research Study can now be downloaded for free by clicking the title link. Go get it!
As I noted yesterday, this research found that 76 percent of consumers used the Internet to search for an attorney in the past year. Most consumers used a four-stage process in their search for an attorney: gather information about a legal issue/case, find a lawyer, validate a lawyer and select a lawyer.
During the second stage – finding a lawyer – the #1 source was family and friends, so the Internet has not changed that too much. The study found that 45% of people looked to those they know well for recommendations on a lawyer. The second most popular way was using search engines (35%) and visiting law firm websites (35%).
So what can you do to influence this part of the process? Keep in touch with your clients! Educate them about what makes a good referral for you and encourage them to make referrals.
Form alliances with strategic referral partners – others who serve your same client profile like CPAs or financial planners – and make it worth their while by reciprocating in kind.
For more information, revisit my posts on How to Build a Referral System That Delivers Results and Law Firm Marketing: How to Develop Referrals.
On-Demand Webinar: Lessons From Dewey & LeBoeuf: 5 Biggest Reasons Why Law Firms Fail
With the spectacular announcement of the biggest bankruptcy in law firm history, Dewey & LeBoeuf stunned the legal community. Now comes the work of dissecting what went wrong and how their competitors can avoid a similar fate.
When you order this new on-demand webinar, you will watch nationally recognized law firm marketing expert Stephen Fairley interview Donald Scarinci, Managing Partner of Scarinci Hollenbeck, one of the fastest growing mid-sized law firms on the East Coast and a nationally recognized thought leader on law firm management. They discuss:
- The 5 biggest reasons why law firms fail and how you can avoid a similar fate
- How fast growing firms can avoid the pitfalls that brought Dewey & LeBoeuf to its knees
- How Scarinci Hollenbeck went from relying almost entirely on “word of mouth” marketing to being featured in the Wall Street Journal for their cutting edge approach to social media in less than 6 months
- What Managing Partners and law firm administrators need to know now to compete
- Marketing and managing your firm in today’s roller coaster economy
- A “behind the scenes” case study of how Scarinci Hollenbeck has adapted to the new realities
- Effective tools multi-attorney firms can use to market a variety of partners and practice areas
Order the on-demand webinar on Lessons From Dewey & LeBoeuf: 5 Biggest Reasons Why Law Firms Fail , watch it at your convenience and share it with your partners and associates.