I’m in beautiful Lake Tahoe today, brought here by an attorney who attended a Rainmaker Retreat in Las Vegas recently, and then invited me to speak to a group of alumni from his alma mater, the Oak Brook College of Law.
I’m talking today about Building Referrals Through Social Media, a subject every attorney should learn more about since referrals are so highly sought and valued and the proper use of social media makes it easier than ever to gather the referral gold.
Social media networks are not merely places to connect and share with friends anymore, they are now being used more and more as personal search engines. Both Google and Bing have integrated social media into their search results, knowing that whatever you are searching for is likely to be much more meaningful to you if your connections have something to say about it.
Tens of thousands of searches are executed every day on Facebook – the truth is that asking friends and colleagues for a referral has simply moved online. Which is why it is important for lawyers to have a presence on multiple social media platforms, especially the top 2 for referrals: Facebook and LinkedIn.
If you’d like to learn more about how to build referrals in the age of social media, do like my Oak Brook College friend did and attend a Rainmaker Retreat.
We have one coming up next weekend in Orlando (Oct. 5-6) and two others later in the Fall:
October 26-27, 2012 – Scottsdale, AZ
November 16-17, 2012 – New York City, NY
You can still get in on our Early Bird Discount for our upcoming Rainmaker Retreats in Scottsdale and NY, so be sure to register now to receive the $200 discount.
Go to www.rainmakerretreat.com or call 888-588-5891 to register now.
Free Report: 4 Myths That Keep Attorneys From Building A Referral-Based Practice
Referrals are the lifeblood of many law practices, and building a good referral program takes a proven process. Stephen Fairley unveils the 4 Myths That Keep Attorneys from Building a Referral-Based Practice in his new free report. Read and discover:
- How to determine the best source for your referrals
- How to explain your ideal target market to a referral source
- How to get referrals from other attorneys
- Whether online directories are a good referral source
- How to network effectively
- And much, much more!