Two-thirds of adults online currently use social networking sites like Facebook, LinkedIn, Twitter and others – an impressive statistic when you consider that just five years ago, only 5 percent of adults online were involved in social media.
So what does this mean for your practice and law firm marketing efforts?
Should you step up your social media efforts or jump in if you haven’t already? The answer is, it depends.
And what it depends upon is your Ideal Target Market (ITM).
Remember the ITM? I talk about it a lot here and we focus on it at our Rainmaker Retreat session as well. Identifying and targeting the right market is absolutely critical to the success of your law firm marketing plan. If you don’t target the right market, nothing else you do will matter. To be successful as a legal marketer and attorney, you have to start with a clear picture of your ITM.
Take a look at the breakdown of who is using social networking sites (SNS):
If you are a personal injury attorney or DUI lawyer, you should know that 62 percent of accidents in the U.S. involve drivers who are aged 18-49. Social media makes sense for you.
If you are a bankruptcy attorney, you should know that the average age of a U.S. bankruptcy filer is 40. Social media also makes sense for you.
You get the idea. Social media marketing is just one tool in a law firm marketing arsenal at your disposal. If it fits with your ITM, then you should be using it.
If you don’t know how, then I invite you to attend a Rainmaker Retreat, our two-day law firm marketing boot camp where you will leave with a comprehensive marketing plan for your practice that incorporates your ITM and the strategic marketing initiatives you’ll need to reach them. Here are the upcoming dates:
September 14-12, 2012 – Orange County, CA
October 5-6, 2012 – Orlando, FL
October 26-27, 2012 – Scottsdale, AZ
November 16-17, 2012 – New York City, NY
Registration information is available by visiting the Rainmaker Retreat website, www.RainmakerRetreat.com or by calling 888-588-5891.
Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line
At The Rainmaker Institute, we define a “7-figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!
It’s more than just money or achieving a million dollars in revenue.
It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.
In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year - all the while managing a very successful, multi-million dollar law firm!
You will receive either a CD or MP3 recording, plus we will email you a PDF transcript of the interview.
This interview will help you discover:
- The difference between a law practice and a business
- How to identify superstar employees to help you run your business
- The difference between an Office Manager and a Business Manager
- The 7 essential systems your firm must have & how to implement them
- How to micromanage the client experience
- Critical keys to success
- And much more!
Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.