Here are the second 5 of 10 tips for staying in touch with your referral sources:
Send them a holiday card, but not on the major holidays like Christmas. Instead, visit www.holidayinsights.com, which lists a lot of minor and just plain fun holidays.
Set-up a Google alert for a topic of interest to your referral sources. For example, “tax law changes” for CPAs or “Los Angeles commercial real estate market update” for a commercial real estate broker. (www.google.com/alerts)
Ask them if they would like to receive your monthly newsletter or e-newsletter. Use an email service provider like Constant Contact to manage and send out your monthly electronic newsletter (e-newsletter). Send a copy to your referral sources (with their permission, of course.)
Invite them to connect with you on LinkedIn. This powerful social media tool is a great way to stay connected to referral sources. Be sure to set-up a free account, fill in your profile information, and update your status. You can connect with me at www.LinkedIn.com/in/StephenFairley. Also, be sure to check out the various groups for attorneys you can join. Use the “status update” to keep in front of people.
Invite them to connect with you on Facebook. What started out as a college phenomenon has quickly grown into a marketing tool for small business owners. Set up a profile (it should be more personal and a little less professional than your LinkedIn profile) and start to add friends. “Friend” me at www.facebook.com/fairley.
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