Three weeks ago, I posted about How to Follow - and Even Be - the Leader on LinkedIn, reporting on the site’s latest announcement about the 150 thought leaders it had rounded up to post regularly – effectively making LinkedIn a publisher of interesting content from the world’s leading business minds.
A post last week at b2bdigital.net from Eric Wittlake called it out in an even more stark fashion in his post, LinkedIn Just Went Into the Publishing Business.
As Eric notes, “not even the Wall Street Journal, Forbes or Huffington Post can match that contributor list.” And an audience is following – Quantcast tracked a 7.5% increase in page views on LinkedIn in the three weeks following the announcement.
So now that LinkedIn has morphed into a publisher, what does that mean for law firm marketing?
Add your voice! Rubbing up against the luster of these 150 thought leaders means that some of that social media gold can rub off on you. Find a post of interest and add your own spin or a contrarian view. There are not many comments yet on many of these thought leader posts, and you can take advantage of this to stand out.
In addition, you can capitalize on LinkedIn’s audience grabbing push and push your own content by linking your blog to your profile on LinkedIn.
These changes remind us of the importance of keeping up with these social media sites as they continue to make changes. What worked today may not work tomorrow, and you need to actively participate and grow on each site in order to accomplish your law firm marketing objectives.
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