Law Firm Marketing: New Insights Into How We Consume Content

A new online Harris Interactive poll conducted on behalf of nRelate, a content discovery platform, provides new insights into how consumers are searching for and consuming content on the Internet.

Some highlighted results:

92% of U.S. adults read content online, spending more than 7 hours per week looking for content (this is higher among the younger age groups, 18-44);

Americans read 3-4 articles per session and watch 2-3 videos per session, on average (this number is higher among males for both articles and videos);

31%  of online consumers indicate search engines are not the primary sources for finding content (articles and videos);

48% of online consumers say that after reading an article, they are more likely to click on related content (e.g., article, video);

51% of online consumers say they read and click on content pushed to them via email newsletters from brands whose products and services they use.

While researching, users are most likely to click on search results (48 percent), followed by links at the bottom of the article they've just read (28 percent) as opposed to links found on Facebook (8 percent).

When it comes to purchase decisions, consumers say they trust content from a brand's website (44%), an article discovered through a search engine (31%) an expert on a topic (28%), or a mainstream news site (20%) more than they do content posted by a friend on a social network (10%).

76% of online consumers indicate they do not get most of their content recommendations from friends on social networks.

Quality is key, and online consumers indicate quality content has the following attributes:

  • From a source already known in the offline world (60%);

  • Includes images (24%);

  • Includes author image and byline (23%);

  • Includes embedded video (11%)

The takeaway for attorneys is this: the very basics you need to successfully market your law firm today includes:

  • A website
  • A blog
  • A social media presence across all major platforms: LinkedIn, Facebook, Twitter, YouTube, Google+
  • Participation on lawyer-centric websites like Avvo, JDSupra, Lawyers.com, etc.
  • An email marketing program
  • A search engine optimization (SEO) program for all of the above

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Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line

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It’s more than just money or achieving a million dollars in revenue.

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This interview will help you discover:

  • The difference between a law practice and a business
  • How to identify superstar employees to help you run your business
  • The difference between an Office Manager and a Business Manager
  • The 7 essential systems your firm must have & how to implement them
  • How to micromanage the client experience
  • Critical keys to success
  • And much more!

Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.

 

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