Major Shift to Mobile Should Shift How You Market Your Law Firm

Posted on November 1, 2012 by Stephen Fairley

Last month, web searches on desktop computers were down by four percent for the first time...ever. And searches on mobile devices were way, way up. In fact, more people search for directions on mobile devices than any other computing device now. 

Are you feeling the shift?

comScore released this graphic last week showing how our society is moving to mobile:

For the top 10 websites on the Internet, mobile now accounts for 35% of their usage. The transition is clearly here.

The NPR On Point program last night interviewed several experts on the shift in platforms, and the consensus seems to be that desktops will remain for work and we’ll do all our other computing on mobile devices – tablets and smartphones. 

Whatever you may think, the evidence is clear that the future is multi-platform and all your law firm marketing efforts need to be optimized for viewing on multiple devices.

For information on mobilizing your law firm marketing, read my previous post: If You Lack a Mobile Website, You're Turning Prospects Away.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

FREE REPORT: 8 Reasons Small Firms & Solos Should Publish an E-newsletter PLUS 3 Steps to Get Started

In less than a few hours a month, you can produce an effective electronic newsletter, also known as an “E-newsletter.”

An E-newsletter is a customized electronic newsletter that is commonly used in business, but rarely in the field of law. If you are truly interested in the long-term success and sustainability of your practice, you need to learn how to leverage technology and the Internet to build it.

Here’s what you’ll discover when you read this report:

  • The cost benefits of an e-newsletter
  • How to incorporate your e-newsletter with your social networking
  • How an e-newsletter supports your marketing efforts
  • How to get started right away with your e-newsletter
  • And much, much more!

To get your free report now, click here.

 

Tags: , , , , ,
Trackbacks (0) Links to blogs that reference this article Trackback URL
http://www.therainmakerblog.com/admin/trackback/288783
Comments (0) Read through and enter the discussion with the form at the end
Post A Comment / Question Use this form to add a comment to this entry.







Remember personal info?
Send To A Friend Use this form to send this entry to a friend via email.