Last month, web searches on desktop computers were down by four percent for the first time...ever. And searches on mobile devices were way, way up. In fact, more people search for directions on mobile devices than any other computing device now.
Are you feeling the shift?
comScore released this graphic last week showing how our society is moving to mobile:
For the top 10 websites on the Internet, mobile now accounts for 35% of their usage. The transition is clearly here.
The NPR On Point program last night interviewed several experts on the shift in platforms, and the consensus seems to be that desktops will remain for work and we’ll do all our other computing on mobile devices – tablets and smartphones.
Whatever you may think, the evidence is clear that the future is multi-platform and all your law firm marketing efforts need to be optimized for viewing on multiple devices.
For information on mobilizing your law firm marketing, read my previous post: If You Lack a Mobile Website, You're Turning Prospects Away.
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