Show Your Personality in Your Law Firm Marketing

If a prospect connects with you or downloads your free special report online, they have a reason for doing so...and it's probably NOT because they were sitting bored at their computer late one night.

It's likely because they have a legal problem and they are hoping you can help them solve it.

However, most of them are not ready to sign on the dotted line...at least not yet. You must be persistent in your follow-up with them.

I subscribe to a number of blogs and e-newsletters and learn so much from being on the receiving end. Some come like clockwork – a few have been sending me follow-up emails about once a week or so for years.

How is that possible you ask—well, quite simply it's because they have a “follow-up system” in place that does most of the work for them.

Do these constant emails ever bother me? Nope. Do I read them all? Nope. But they have enough good information that I want to stay on the list; otherwise, I might miss something useful.

You shouldn’t worry about upsetting people by following up with them too frequently. Please! As the saying goes, if you try to please everyone, you will end up pleasing no one. There's always a nice little button at the bottom of each email that I can use to easily opt-out at any time I want.

While I have never met many of the people I follow, I feel like I kind of know them....which is precisely the reason why you should keep in touch with prospects on a consistent basis. When you consistently communicate with prospects and give them practical, relevant information, you build the “know, like and trust” factors that can lead to business for you down the road when they are ready to buy.

Many attorneys make the mistake of being “faceless” to their prospects and clients. Most people don’t want to work with, and will never fully trust, a stuffed shirt hiding behind a fancy suit.

Don’t be afraid to show prospects a little bit of your personality. It can be a great attraction to the kinds of clients you want to work with and a tool for repulsing the kind of prospects you don’t enjoy working with.  

And never stop following up with prospects! As attorneys who attend our 2-day law firm marketing seminar know, you follow up with prospects until they DIE, BUY or UNSUBSCRIBE!

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Get All the Law Firm Marketing Strategies You Need to Create A 7-figure Law Practice with Rainmaker In A Box: Volume 2!

Newly released! Rainmaker in a Box: Volume 2 includes:

8 Proven Steps for More & Better Referrals

Discover the proven step-by-step system used to double your referrals from current and former clients and how to build a network of strategic referral partners. Top attorneys have used this exact system to double their referrals in 6 months or less!

7 Strategies to Recession Proof Your Law Firm

Watch and learn as I walk you through the specific strategies top lawyers are using to increase their revenues in this tough economy-and it doesn’t include reducing their fees!

6 Keys to Unlocking the Secrets of Social Media

Social media has emerged as the fastest way to build a massive platform of prospects! I pull back the curtain and let you in on little known secrets of how attorneys are generating dozens of leads every month from social media.

5 Core Components for Highly Successful Websites & Blogs

My interview with nationally recognized personal injury attorney John Bisnar on how his law firm uses search engine optimization and internet marketing to drive tens of thousands of unique visitors every month to his 30 websites and 10 blogs. Discover proven techniques for converting website visitors into paying clients.

Data DVD: 
Includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you experience these information-packed DVDs!

***For Blog Readers, Facebook Friends, Twitter Followers and LinkedIn Connections – we are offering you a $50 discount for Volume 2 and a $100 discount for both Volume 1 and Volume 2 because of your social media presence with The Rainmaker Institute.

Click here now to order!

 

Trackbacks (0) Links to blogs that reference this article Trackback URL
http://www.therainmakerblog.com/admin/trackback/289269
Comments (0) Read through and enter the discussion with the form at the end
Post A Comment / Question Use this form to add a comment to this entry.







Remember personal info?
Send To A Friend Use this form to send this entry to a friend via email.