A study out this week from SEI, Scorpio Partnership and Standard Chartered Private Bank says the wealthy are much more likely to use the Internet, mobile apps and other digital media communications tools.
The study, titled The Futurewealth Report: The Digital World of the Futurewealthy, surveyed 3,477 respondents with an average $1.9 million in assets on their digital habits and found that a majority are early adapters of technology, crediting technology for a valuable role in helping them create and manage their wealth.
The report’s author notes that, “Advisors must embrace and share the passion for technology and digital media tools with these futurewealthy if they want to truly engage and grow relationships with them.”
While the wealthy may be first on board with new technologies, others are not far behind. And attorneys who do not utilize digital communications in their law firm marketing are fast going the way of the dinosaur.
So how do busy attorneys grasp the concepts and strategies of digital marketing? They attend a Rainmaker Retreat, our two-day intensive law firm marketing boot camp that is guaranteed to bring more new and qualified clients into your law firm and provide you with everything you need to know to embark on a robust social media and Internet marketing communications program.
Here are the upcoming dates:
December 7-8, 2012 – Los Angeles, CA
January 18-19, 2013 – Las Vegas, NV
February 15-16, 2013 – Orlando, FL
Go to www.rainmakerretreat.com or call 888-588-5891 to register now.
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