The Rainmaker Blog
How to Grow Your Law Firm in 2013
For many law firms, business slows during the holidays. And that makes it a perfect time to review your law practice.
Start by Asking 3 Questions:
- Am I on target with my goals?
- Are my numbers lining up? (Examine your overhead, major expenditures, profit margins, etc.)
- Am I creating a business that supports and enhances the lifestyle I want to lead?
Create an Action Plan
After you’ve collected the data and done a bit of reflection as these 3 questions require, you’re only half-done. You now need to create an action plan. To help you with this, here are a few questions to answer and suggestions to guide you:
On Your Goals
If I’m on target with my goals, is there something I can do differently to make those goals happen sooner? What are the things I can do? If I’m not on target with my goals, what’s standing in the way?
On Your Numbers
Do the numbers look good? Could they look better? How? What actions should I take? (i.e, “improving law firm marketing,” “cutting costs,”)
If I am creating a business that supports the lifestyle I want to lead, is there something that could be improved even more? What are those items? If I am not creating a business that supports the lifestyle I want to lead, what are the obstacles?
Now take a look at each category. List what you came up with. For example, under “goals,” depending upon how you answered the question, you could have listed either 1) Things you could do to make the achievement of those goals happen sooner, or 2) Obstacles in the way of achieving your goals.
After you’ve listed all the respective items in their categories, then rank them from “Urgently Need to Address;” “Need to Address Soon” “Nice to Address But Not Essential.” And congratulations! You just created your blueprint for a better law practice in the coming year.
Practice Made Perfect for Lawyers CD Set
The Practice Made Perfect CD set and manual applies Stephen Fairley’s unique High Impact Marketing System to the practice-building challenges faced by solo practitioners and partners at small law firms.
It includes dozens of specific marketing and sales recommendations that can be easily and quickly applied to your firm, including:
- The only 7 sure-fire ways to get clients in your door NOW
- Why advertising doesn’t work for most small law firms
- The 7 reasons why people don’t buy from you
- How to market and sell with USP’s (Unique Selling Proposition)
- Using audio logos to attract immediate attention for your business
- Using low-cost, high impact marketing strategies
- Strategies for achieving maximum results from all of your marketing efforts
- How to discover your Ideal Target Market
- 3 critical factors to remember when looking for new clients
- The NEW sales cycle for professional services
- How to retain your best clients
Click here to order your Practice Made Perfect for Lawyers CD set and manual now.