If you are relying on your law firm marketing websites to bring you prosperity in 2013, you cannot just count on luck to make it happen. Those sites will not do you any good if prospects are not finding them – which is why it is critically important that you follow these top SEO essentials for your legal websites and blogs:
Keywords in title tags – title tags are those words that appear in the title bar of web browsers and what generally shows up in search engine results pages. For example, when you open this blog, you will see this title tag: The Rainmaker Blog: Law Firm Marketing and Business Development: The Rainmaker Institute: Stephen Fairley: Professional Legal Marketing. Title tags are coded into your site and should contain the most important keywords relevant to your prospects.
Header tags – these go in your main content, separating thoughts and/or paragraphs with keyword-rich subheads.
Fresh content – creating new content and updating old content regularly boosts authority and news ranking.
Content diversity – search engines reward diversity in format and content, so include photos, videos and presentations wherever possible.
High quality inbound links – creating high quality, unique content that others will want to link to and reference can have a huge impact on your website ranking.
Authority – build authority for your site through participation in social media, providing commentary and links to other authoritative sources in your space and quality inbound link building.
Feedback – syndicate, promote and provide people with an easy way to share feedback via a blog hosted or linked to your website.
Quality user experience – Google rewards sites that are well designed, easy to navigate, load quickly and keep visitors engaged (low bounce rates).
Browser compatibility – your site needs to be compatible with the latest browser versions, including mobile.
Register for a 2013 Rainmaker Retreat, Get a $400 Gift Free!
We’re closing out 2012 with an irresistible offer for those who want to kickstart 2013 by attending a Rainmaker Retreat, our two-day intensive law firm marketing boot camp.
If you sign up for a Rainmaker Retreat by midnight PT on Jan. 1, 2013, you will receive a free copy of Rainmaker In a Box Volume 1 ($397 value), a four-DVD set that includes:
The 5 Immutable Secrets to Building a 7 Figure Law Practice: How to create an automated marketing system to transform your law firm from a practice into a business. Stephen has studied best practices in law firm marketing and shares with you the 5 unchanging secrets they use to build a multi-million dollar law firm.
Secrets of Building a Referral-based Law Practice for Busy Practitioners: Every lawyer wants more referrals, yet for many the steps to get there remain an elusive secret. Listen in and watch as Stephen lays out his 8 step proven system to triple your referral sources in 90 days or less!
The Top 6 Most Powerful Online Marketing Strategies for Attorneys: Internet marketing is one of today’s fastest growing and most powerful marketing tools for lawyers. Yet much of how to generate more business and attract more clients online is still a mystery. Watch as Stephen pulls back the veil and walks you through the core concepts and key principles every attorney must understand in order to dominate their competition online and build a powerful Internet presence on a shoe string budget.
Action, Accountability and Next Steps: Knowledge is power. The most difficult part for most attorneys is putting that knowledge into action. In this DVD, you will discover an 8-step system for creating your law firm marketing plan and how to take action immediately.
Here are the dates for upcoming Rainmaker Retreat sessions in 2013:
January 18-19, 2013 – Las Vegas, NV
February 15-16, 2013 – Orlando, FL
Click on this Rainmaker Retreat/Rainmaker In A Box Volume 1 Free Gift link now or call 888-588-5891 to register and receive your free gift!