Attracting more visitors to your website allows you to engage more with current and potential clients, which can result in a boost to your bottom line. Use these tactics to create more traffic for your website:
Fresh content – too many companies create websites and then let them languish. You need to add fresh content regularly to not only give people a reason to return to your site, but also to attract search engines, which love fresh content!
Add video – video clips add interest and a new dimension to your site, and current research shows that sites with video convert more browsers into buyers. Address a problem that your clients have or discuss whatever is of relevance to your target market, and then post it to your site and YouTube for even more views.
SEO – search engine optimization (SEO) is critical to any website. You need to be sure you have included the right keywords that prospective customers use to search for what you sell. If you don’t know anything about SEO, consider hiring a company that specializes in it to boost your rankings and viewership.
Publish – publishing online articles and press releases can help drive traffic to your site. There are a number of web sites that will publish your articles and press releases for free; just be sure to add a link to your site at the end of each piece you publish.
Comment – identify the top blogs in your industry, visit them and comment on relevant posts. This is not a forum for you to sell directly, but indirectly by adding a link to your site or a relevant blog post with your commentary.
On-Demand Webinar: How to Leverage Your Firm’s Website to Win Clients
According to recent research…
58 million adults looked for an attorney in the past year
76% of them referred to the Internet at some point in their search
While most law firms already have a website, the majority of them don’t produce new cases on a regular basis. Why?
Because they are doing it all wrong!
This webinar will teach you how to do it right.
Lawyers.com editor-in-chief Larry Bodine and Stephen Fairley join forces to deliver a compelling on-demand webinar on How to Leverage Your Firm’s Website to Win Clients; access this webinar now to learn:
- 3 specific strategies that can immediately improve your website conversions
- What elements you should and should not include on your website
- How to effectively reach the 65% of consumers who like to gather information about their legal issue long before ever contacting an attorney
- Ways to leverage top online attorney directories to control your online presence
- Case studies on how top attorneys are using social media to attract more paying clients
- Best practices for blogging and why Google loves them so much
- The fastest ways to get to the top of Google
Click on this link now to receive the How to Leverage Your Firm’s Website to Win Clients webinar.