Many attorneys I speak with feel they should be blogging, but are not really sure why. Here are 7 ways that blogging can help your law practice:
Client engagement. A blog provides the opportunity for you to open a dialogue with prospects and clients, which can lead to powerful business benefits.
SEO. Blogs are the #1 way to add new content to your website, which search engines like Google reward with higher rankings.
Humanizes your firm. Blogs provide you with the opportunity to tell stories (leaving out the real names to protect the innocent, of course), and nothing is better for putting a human face on your firm. Include videos in your blogs to really humanize your firm.
Showcases expertise. Regular blog posts keep your website up to date and relevant, letting prospects know you are on the leading edge of emerging legal trends.
Market segmentation. If your law firm includes more than one practice area, you can segment effectively by creating blogs for each specialty and speak directly to those targeted prospects.
Repurpose content. Your blog posts can be effectively repurposed for free reports, e-books and newsletters.
Build trust. Current research shows that 80% of U.S. online consumers trust information and advice from blogs.
FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal
One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In a report on the influence of blogs, eMarketer.com found that 51% of Internet users in the U.S. (that’s over 91 million people) read blogs, and they project that usage will go to 60% (150 million) in the next four years!
Still think blogs are a fad?
Here’s what you’ll discover when you read this report:
- Why you must have a blog in order to stay relevant
- 3 keys to successful blogging
- 7 Guidelines for achieving ROI
- Your 3 choices for managing your blog and social media efforts
- And much more!
Click now for your FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal.