More than one billion names are searched in Google every day and 94% of those searching never look past the first page of results. Knowing these facts gives you insight into why owning your own brand online is of utmost importance.
You want the websites you own or control to be the first to pop up in a search. If you don’t own your brand in search, you will be subject to whoever has posted something with your name in it...and that can be a bad, bad thing.
I have spent thousands of hours building my brand online and the effort shows when you search for me on Google. Here is the first page of results when you Google “Stephen Fairley”:
For some tips on building your brand online, check out the infographic below. Better yet, come to a Rainmaker Retreat, where you will get the strategies and tools you need to build and maintain a comprehensive online brand that you can control.
FREE Seminar: How to Attract Clients in Today’s Marketing Jungle
When it comes to law firm marketing, it is truly a jungle out there! Mastering social media, SEO and Internet marketing strategies – and making sure your efforts align with legal marketing rules – can give even the most eager attorney pause.
In his new one-hour seminar, Stephen Fairley will lead you through the step-by-step actions you should take throughout the course of the next 12 months to substantially increase your revenues. You will learn:
- How to target market to get your ideal client
- Why your firm is not getting more referrals and how to change it
- How to select the right marketing tools that will work for your practice and personality
- Effective online and offline marketing strategies
- How to create a financial plan to fund your marketing budget
- The 5 critical components of a Marketing Action Plan (MAP)
- 4 ways to create a unique competitive advantage
- What is critical to have in place today’s hyper-competitive online focused marketplace
This FREE seminar will also give you a preview of the 65 different marketing techniques and strategies taught at our 2-day legal marketing boot camp.
Click on this link to register now for the FREE How to Attract Clients in Today’s Marketing Jungle seminar.