Barriers to Social Media Adoption by Law Firms

I’m in Dallas today at our Rainmaker Retreat law firm marketing seminar, where a lot of our discussions center on the use of social media by law firms.

Last month, I participated in the LegalTech New York 2013 panel — "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession".

During the discussion, my fellow panelist, Larry Bodine (editor-in-chief of Lawyers.com and martindale.com), and I were asked to identify the primary barriers to social media adoption in law firms.

Here’s a video outtake of our answers:

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