How to Increase Your Lead Conversion Rate

I am in our nation’s capital today presenting at the ATLAS Lawyers Group Legal Marketing Conference on strategies to double your lead conversion in 90 days or less.

The key to increasing your conversion rate is to fix your follow up!

The key point is that even small increases in conversion rates can make a significant difference in your revenues.

Understand that when someone doesn't retain you at the first meeting, they are not saying "no," they are usually saying, "not yet" or "I'm not ready." If you have a system that helps you stay connected with them via email or periodic phone calls, then they will more than likely retain you when they are ready versus going to one of your competitors.

Let me give you a simple illustration. When an attorney calls me to get some ideas on how to market their law firm, I often end up inviting them to attend one of our Rainmaker legal marketing seminars, but often the dates of our seminar conflict with their schedules. It's not that they don't want to go, it's "not yet" or perhaps they are not mentally ready to make the jump to the next level. Either way, if I depended on my memory to follow up with them some time in the future, we would be in serious trouble!

Instead, we have implemented a comprehensive follow up system that includes multiple keep in touch emails and automated reminders that help us remember to call that person weeks or even months after the initial call. In addition, we are committed to sending out a newsletter every single month and have been doing so for years.

I regularly hear from new clients how they have been receiving my newsletter for 5 to 10 years and were finally ready to sign up and start working with us. Talk about a long sales cycle!

The point here is, if you have a comprehensive system that follows up with potential clients for long periods of time, you will reap the benefits.

If you are interested in how a lead conversion system can help your firm fix your follow up and convert more browsers into buyers I invite you to call our office at 888-588-5891 and set up time for us to talk or fill out this form for a no-obligation demonstration of the customized lead conversion systems that we build for attorneys.

 

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