At our Rainmaker Retreat, we spend lots of time talking about the three key areas that every law firm needs to focus on:
Lead Generation: more people in the pipeline, more prospects, more leads.
Lead Conversion: turning more browsers into buyers.
Client Retention: creating a long-time and meaningful relationship with your clients so you get repeat referrals and repeat clients.
Of course, the one question I always seem to get is: Which is the most important?
The answer is, they are all important, but the one thing I hear most from attorneys is “I need more leads.”
In some cases, this is 100% true. But often, a law firm really has a conversion issue or a retention issue that is preventing the firm from growing or being successful. So growing and strengthening all three of these areas is ideal.
While most law firm marketers are focused on lead generation, overlooking conversion and retention is a costly mistake. Lead generation is the most expensive of the three, so it makes sense that if you can convert a higher percentage of your prospects, you can improve revenue without having to pay to get more leads.
And if you can enhance client retention, additional revenue will come in through repeat business from happy clients or a steady stream of referrals from past clients who were satisfied with the work you performed.
So, in essence, what we are talking about here is the proverbial three-legged stool. Take away one leg, and you’re on the floor.
If you’d like to learn more about lead generation, lead conversion and client retention, attend a Rainmaker Retreat.
We have several upcoming sessions:
May 3-4, 2013 – Scottsdale, AZ
May 31-June 1, 2013 – New York City
July 19-20, 2013 – San Diego, CA
August 16-17, 2013 – Las Vegas, NV
September 20-21, 2013 – San Francisco, CA
Go to www.rainmakerretreat.com or call 888-588-5891 to register now.
Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line
At The Rainmaker Institute, we define a “7 figure lifestyle law firm” as one that allows you to have the lifestyle that you want to live!
It’s more than just money or achieving a million dollars in revenue.
It’s about creating a lifestyle where you do what you love and building a business around your core values and interests.
In this recording of an interview between Stephen Fairley, CEO of The Rainmaker Institute, and nationally recognized attorney John Bisnar, Stephen asks John to share with us some of the secrets he has used to create a law firm that allows him to go into the office only one day a week and take, on average, 3 to 4 months of vacation every year – all the while managing a very successful, multi-million dollar law firm!
You will receive either a CD or MP3 recording, plus we will email you a pdf transcript of the interview.
This interview will help you discover:
- The difference between a law practice and a business
- How to identify superstar employees to help you run your business
- The difference between an Office Manager and a Business Manager
- The 7 essential systems your firm must have & how to implement them
- How to micromanage the client experience
- Critical keys to success
- And much more!
Click this link now to order Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line.