Last weekend I was in Dallas for a Rainmaker Retreat and thought I would share with you a couple of questions that were asked that reflect some common fears that many attorneys share when it comes to social media and following up with prospects:
I’m scared if I get involved in social media that some people will have negative things to say…
Social media can’t be controlled but you can actively manage it so you can ensure your reputation continues to be strong. It is all in how you handle negative reviews and comments. Address them in respectful ways that show others you sincerely care about your clients’ experiences and outcomes. If you work hard to make a dissatisfied individual happy, you are making a statement to clients and prospects that they will be taken care of.
When someone has something negative to say it is often a huge opportunity to take an honest look at what they are saying and see if that aspect of your business or process needs to improve. If so, the negative feedback is really a blessing. You can’t manage what you don’t know, so hearing the good, bad and ugly can help you improve your firm tremendously.
I don’t want to bother someone by calling them more than once….
One of the biggest errors an attorney can make is not following up persistently after someone calls into the firm and inquires about services. People are busy and sometimes no matter how much someone wants to move forward with something, life just sweeps them away and it gets placed on the back burner. Remember they have a legal issue that needs to be handled. This can be scary and intimidating and quite possibly something they want to put their head in the sand over and ignore. As the professional it is your responsible to communicate with them and get them to take action. Call a minimum of 5-7 times before giving up. Of course an attorney should delegate this follow up.
Here are our upcoming Rainmaker Retreat sessions:
- May 3-4, 2013 – Scottsdale, AZ
- May 31-June 1, 2013 – New York City
- July 19-20, 2013 – San Diego, CA
- August 16-17, 2013 – Las Vegas, NV
- September 20-21, 2013 – San Francisco, CA
Go to www.rainmakerretreat.com or call 888-588-5891 to register now.
April 18 Online Seminar: 7 Strategies for a 7-Figure Law Firm
If you’re like many of the attorneys I speak with every week:
You’ve been practicing over 10 years, you own a small firm with a handful of staff, you work hard month after month, but you never seem to get ahead.
You’ve tried all the traditional methods of marketing your law firm, but so far nothing seems to work very well.
You have goals, dreams and ambitions, but after all these years you’re still struggling to break or consistently break the million dollar mark…and every once in awhile you wonder if it’s really worth it all.
I need to tell you from one business owner to another — the skills that helped you build a good 6-figure practice are not the same skills you will need to build a great 7-figure business.
So if you’re tired of beating your head against the wall and you’re ready to take a fresh look at how to break out of the negative cycle you’re stuck in, then you really owe it to yourself to attend our newest online seminar, 7 Strategies for a 7-Figure Law Firm, on Thursday, April 18 at 11 a.m. PT/2 p.m. ET.
Join us and discover:
- What it really takes to build a 7-figure law firm-no hype and no B.S.
- Insider tips from managing partners running multimillion-dollar firms
- How to position yourself as a recognized expert and attract higher quality clients
- 3 biggest reasons why you’re not getting more referrals and how to overcome these hurdles
- The 2 things every Million Dollar Law Firm has in place (you will never achieve 7 figure revenues without both of these)
- 2 key metrics you must measure every month if you want to grow your law firm
Register here for the April 18 online seminar and discover how attorneys just like you are using this information to build 7-figure law firms.
If the time doesn’t work for you, register anyway and we’ll send you the recording of the full online seminar to watch at your convenience.