In March, I participated in a featured panel on social media marketing for attorneys at LegalTech New York 2013, the top annual legal technology event on the planet.
Joining me for that session was Larry Bodine, editor-in-chief of Lawyers.com and martindale.com, as well as LexisNexis chief marketing officer Steve Mann.
One of the topics we explored was how social media can work as a lead generation source for law firms and move leads through the sales funnel from “interest” to client. Here is a video outtake of our comments on that subject:
According to the 2012 Attorney Selection Research Study by The Research Intelligence Group (TRiG), 26 percent of American consumers used one of the major social media sites when gathering information about a legal issue and more than one in five (22 percent) said they turned to a social media site to actually find a lawyer they felt might be able to help them with their legal need.
The bottom line is that law firms can no longer turn a blind eye to social media as a source for generating leads. If you’re not there, your competitors surely are.
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