What Law Firms Have to Fear From Social Media

A post last week at LawMarketing.com provides highlights from the LegalTechNY Conference in March, where Larry Bodine, editor in chief of Lawyers.com and martindale.com®, and I discussed the fear of social media and its impact on law firm marketing.

Larry said that one of the barriers that stands in the way of many lawyers taking the plunge into social media is their fear of what will happen if they offer an opinion about a legal matter in an online forum.

“One of the risks that attorneys see with participating in social media is that you will gain an unwanted client entanglement,” Larry noted. “But I can tell you from my research there is no ethics opinion, court ruling or judgment involving a legal question that was asked and answered online, and resulted in someone claiming the person who gave the advice was acting as their attorney.”

My belief is that one of the things attorneys have to fear from social media is that their competitors are engaged in it when they are not. And there is definitely a cost to that.

Check out our discussion:

NOTE: Be sure to sign up for a great free report on LawMarketing.com’s home page: 15 Strategies for Attorneys to Increase Google Rank, Control Online Reputations and Maximize Content.

 

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