One-Third of Americans Now Own a Tablet Computer

A new report released earlier this week by the Pew Research Center’s Internet & American Life Project shows that in just the past three years, the percentage of Americans who own tablet computers has gone from just 3% to 34%, with more affluent households leading the way in adoption:

The fastest growing groups for tablet ownership include more affluent households making over $75,000 a year, college graduates as well as adults between the ages of 35 and 44, especially parents. 

In the past year, tablet ownership among parents with minor children living at home, rose from 26% to 50%. Tablet ownership among adults living in households making at least $75,000 per year rose from 34% to 56% and tablet ownership among college graduates rose from 28% to 49%. Analysts predict that tablet sales will surpass laptop sales within two years.

What this means is that your website and email marketing better be optimized for mobile devices. Specifically for iPhone and iPad, which dominate with 80% of mobile opens performed on these devices.

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